Our Story & Approach
For more than 90 years, L&W Insurance has helped businesses, families, and individuals protect what matters most. As an independent insurance agency, we provide trusted guidance, personalized service, and access to insurance solutions tailored to each client’s unique needs. Learn about our history and the approach that continues to guide everything we do.
L&W Insurance was founded as an independent agency in 1932 by Sal Lobacaro & C. Edgar Wood, as a means for providing insurance to the businesses and residents throughout the state of Delaware. In 1971, Davis Wood took over ownership and laid the foundation for personal service to be at the cornerstone of our success story. In 2005, William Strickland became agency President, solidifying the vision of an agency built on client relationships and immersed in community partnerships.
Decades of dedication to our mission have resulted in growth and expansion in both our services and reach. L&W Insurance now operates as one of Delaware’s largest independent agencies, stretching our service area beyond Delaware, into the neighboring states of Maryland, Pennsylvania, New Jersey as well as throughout much of the mid-Atlantic. We contract with regional, national and specialty lines insurance carriers to garner a broad base of options to meet the risk management needs of our clients.
Our passion is protecting what matters most to you. L&W’s holistic approach to insurance means we aim to provide coverage for every insurance need that may arise for our clients, whether its commercial, personal, or health benefits.
L&W prides itself on the drive and expertise of our team members, who work tirelessly to ensure we are providing the most comprehensive & competitive coverage available. Their determination to effectively manage your risks and maintain strong partnerships based in consistency and clarity is how we earn and keep your trust. And in the moments when disaster finds you, our service extends to help you navigate the claims process and ensure we can be your calm in the chaos.
We understand the importance of providing stellar service & product to our clients but also acknowledge our duty to be engaged in our community. We’ve built a company culture around giving back to the community that has given so much to us. From our clients to our community, its our mission and honor, to always be Your Partners In Protection.

Discovery
The most crucial step is our ability to take time, utilize resources and learn about your business, your background, your assets, your exposures; so that we can develop a full scope understanding of how we can best meet your needs.

Evaluation
We lean on our expertise and experience to analyze client needs against the coverage options available through our various carriers. Our goal is always to find YOU the right fit for coverage, cost and consistency.

Implementation
With detail oriented precision, our team will work with carriers & underwriters to ensure the process of finalizing forms and issuing coverage is concise and accurate.

Communication
Once policies are in place, our work is just beginning. We are now your partner. And with any great relationship, communication is key. We remain transparent and available for any question, renewal review, claim concern, policy change or clarifying discussion
Outstanding customer service! They are so quick to respond and always go out of their way to help me. The friendliest and most efficient group of people I have ever worked with.
Bill Strickland has been our Health Insurance agent since 1989. That is 37 years! His level of commitment and service is beyond compare. Any issue with an Insurance Carrier is resolved quickly and professionally.
The entire team at L&W is fantastic! With an extreme focus on the customer experience, they always deliver. Their customer service far exceeds expectations and they are always there to help!
