Let's Connect

Don’t Forget About Me

by | Sep 3, 2026 | Uncategorized | 0 comments

“I tell my clients ‘Just don’t forget about me when you do something, when you buy something, sell something.’ It’s amazing sometimes, insurance gets forgotten. They talk to their attorney, they talk to their accountant, but they always forget their insurance agent.” – Ed Brown, Vice President, L&W Insurance When people are making important decisions, they naturally reach out to advisors they trust. Business owners call their accountant before making a financial move. Families speak with their attorney when they’re buying property or planning for the future. Too often, though, insurance becomes somewhat of an afterthought. Buying a home, growing a business, welcoming a child, or planning for retirement are all major life events. Those are also times when it’s worth having a conversation with your agent. Many people think of insurance as something that gets reviewed once a year when renewal paperwork arrives. But life doesn’t operate on an annual schedule. Businesses evolve, families grow, and circumstances shift. What made sense for you a year ago may not reflect where you are today. At L&W Insurance, we believe our role goes beyond selling an insurance policy. We see ourselves as a member of your team. “At the end of the day, you’re a trusted advisor of the clients you’re working with. They’re looking at you as a consultant. It’s a partnership with the business.” -Trey Hatfield, Commercial Producer, L&W Insurance The businesses we work with don’t just need someone who can provide coverage. They need someone who understands their goals, identifies potential risks, and navigates the changes. The same is true for families. Whether someone is purchasing their first home, raising children, preparing for retirement, or hitting other life milestones, having someone in your corner can make all the difference. “People correlate insurance with trust, and I think any good relationship is built on trust. With insurance being such an intangible product/service, relationships are extremely important.” -Erik Kaufmann, Vice President, L&W Insurance What you’re really investing in is confidence that if something unexpected happens, you will be protected and you’ll have someone standing beside you to help walk you through it. “Insurance is tough. You need to know that you have a partner in your everyday making sure that you’re taken care of. It is a major personal transaction and financial investment. People need to understand what that means for them, their family, and how that impacts them financially.” -Jennifer Wilson, Director of Group Benefits, L&W Insurance Insurance provides peace of mind. Not because bad things won’t happen, but because when they do, you know you have a team that is prepared to help. Insurance often enters the picture during life’s challenges, but the moments we hold on to are the ones that follow. Jen shared, “The most rewarding part of helping our clients is being there for the good moments after the bad moments. When I have a client that says, ‘I rang the bell and I beat cancer,’ or when I was sitting in a meeting and I got a text message with a picture of a little baby girl from a mom who we helped go through infertility and we made sure we were there and claims were paid. That is the best part of my job.” Stories like those are reminders of what insurance is really about. It isn’t about policies, paperwork, or premiums. It’s about the people. It’s about helping a family move forward after a difficult chapter or helping a business recover and continue to grow. It’s about helping people through life’s most difficult moments so that they can get back to enjoying the most meaningful ones.

Submit a Comment

Your email address will not be published. Required fields are marked *